Your personal brand is just as important in marketing as your business brand.

Have You Created Your Personal Brand?

Most business owners recognise the need for branding their business. But have you considered the value in branding yourself? Let’s take a quick look at the differences, benefits, and value of considering your own personal branding, as well as branding your business. Business Branding Your business branding is a worthwhile investment. From a physical point … Continue reading Have You Created Your Personal Brand?

Trusting your business intuition is important.

Do You Trust Your Gauges Or Gut?

With business advisors pointing you towards analysis and spreadsheets, is there still relevance in listening to your gut instinct? My V6 speedway car rumbles expectantly as I wait on the grid. Belts, helmet and neck brace secure? Check. I am focused, calm, in the zone and ready to go. My temperature light flicks on – … Continue reading Do You Trust Your Gauges Or Gut?