Most business owners recognise the need for branding their business. But have you considered the value in branding yourself? Let’s take a quick look at the differences, benefits, and value of considering your own personal branding, as well as branding your business. Business Branding Your business branding is a worthwhile investment. From a physical point … Continue reading Have You Created Your Personal Brand?
In marketing, there is a very useful concept of describing your ideal client. It is a process of identifying the best type of client that your business could have, and their characteristics and habits. This exercise helps you to identify common traits, habits, lifestyles, locations, income brackets, hobbies etc to engage in tailored marketing directly … Continue reading Are You Ideal for Your Ideal Clients?
Words are incredibly powerful when used in the right way. Your company represents itself in many ways, and it is imperative to consider the implications of a well-named item. Below are five very important things to think about when naming items. 1) Who is this targeted to, or who is most likely to see this name? … Continue reading What’s In A Name?