Your personal brand is just as important in marketing as your business brand.

Have You Created Your Personal Brand?

Most business owners recognise the need for branding their business. But have you considered the value in branding yourself? Let’s take a quick look at the differences, benefits, and value of considering your own personal branding, as well as branding your business. Business Branding Your business branding is a worthwhile investment. From a physical point … Continue reading Have You Created Your Personal Brand?

How well do you appeal to your target market?

Are You Ideal for Your Ideal Clients?

In marketing, there is a very useful concept of describing your ideal client. It is a process of identifying the best type of client that your business could have, and their characteristics and habits. This exercise helps you to identify common traits, habits, lifestyles, locations, income brackets, hobbies etc to engage in tailored marketing directly … Continue reading Are You Ideal for Your Ideal Clients?