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Darlene Mathieson
3 min read
6 Step Trauma & Business Recovery
Experiencing mental trauma, there's a risk your business could also be suffering, especially if you are a small business owner.
Darlene Mathieson
4 min read
Avoid Covid-19 Business Burnout
Protect your business and yourself from Covid-19 burnout. Tips on cashflow, deadlines, workload, resilience, management, and mental health.
Darlene Mathieson
3 min read
Let's Party Like It's 1998!
It's easy to forget how far you and your business have come since you started. Overwhelm, stress, and even boredom! But you're still here!
Darlene Mathieson
3 min read
What's In A Name?
Words are incredibly powerful when used in the right way. Your company represents itself in many ways, and it is imperative to consider ...
Darlene Mathieson
2 min read
Hitting Your Rev' Limiter
As a human being, our instincts have developed fundamental ways to protect us, no matter what the situation is.
Darlene Mathieson
3 min read
Generosity And The 'Why'
Generosity is not limited or bound by how much money, or how many possessions we may have – it is often given as time.
Darlene Mathieson
3 min read
The Business Dating Game
Wooing new clients is a lot like dating. You wouldn’t rush up to someone on the street you had never met and ask them to marry you, ...
Darlene Mathieson
4 min read
Are You In Business Hibernation?
There is an interesting phenomenon in business that I like to refer to as unintentional business hibernation. This state most often ...
Darlene Mathieson
3 min read
Do You Trust Your Gauges Or Your Gut?
With business advisors pointing you towards analysis and spreadsheets, is there still relevance in listening to your gut instinct?
Darlene Mathieson
3 min read
Have You Created Your Personal Brand?
Most business owners recognise the need for branding their business. But have you considered the value in branding yourself?
Darlene Mathieson
3 min read
Are You Ideal For Your Ideal Clients?
In marketing, there is a very useful concept of describing your ideal client. It is a process of identifying the best type of client ...
Darlene Mathieson
3 min read
Are You Making Visual Progress?
For busy entrepreneurs, progress is essential; so how can progress sometimes still feel so frustrating? A major reason for still feeling ...
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