ABOUT

GLOBAL TRACTION – INNOVATION THROUGH DISASTER

traction-business-acceleration-new-zealand-mentoring-globalWe are based in Christchurch, New Zealand – the city that was hit by two major earthquakes in 2010 and 2011. Amongst the rubble and wreckage came incredible stories of hope, innovation and perseverance. Our business survived thanks to a diverse geographical client base and strategic partnerships.

The experience taught us a lot, and emphasised thinking outside the square. Now, using mobile, cloud-based technology, cunning business systems and strategic business partnerships, we work with clients across the globe. Not only that, but we can run this business from anywhere in the world, giving us the freedom and choice – two of our favourite things, along with motorsport.

DARLENE MATHIESON – Business Consultant, Entrepreneur, Motorsport Champion

Darlene Mathieson, Business Consultant and Director of Traction Business AccelerationMy name is Darlene Mathieson, and I specialize in helping business owners grow their business through branding, marketing, mindset and motivation.

For over sixteen years I have been working with entrepreneurs, helping them to develop their business branding, marketing strategies, and business growth through strategic planning, identifying new opportunities, problem solving and implementing focused action. During the past twelve years as a business mentor I have discovered that mindset and motivation are as much a key to business success as planning and implementation.

My goal is to be the most trusted marketing and business consultant in New Zealand, through practical advice, specialised training and individualised mentoring that business owners can to use to grow professionally and personally, both now and throughout their career, and to utilise these strategies in all areas of their lives.

“It is my vision to help people reach their true potential, to create better lifestyles and enhance their freedom of choice.”

MOTORSPORT – My Other Passion

I’ve also been racing in motorsport for the last eight years, and winning events – both team events and individually, in New Zealand and Australia. Speedway and rally-style racing are my favourites, and they are quite different styles. Just like business, you need to have a strategic race plan, learn from your mistakes, adapt to what’s around you, and play to win.

Darlene Mathieson racing in New Zealand and Australia

Like to touch base with us or leave a comment? Go right ahead: